Your personal image is a part of your personal brand. To showcase your values, beliefs, and personality through your personal image is way easier than you think. While your personal image is just one part of your personal brand - if you do it right it can be super powerful!
Your signature look is the flagship look of your personal image. It should represent its core elements, the essence of your style, your personality and your lifestyle all in one outfit. Your signature look is the outfit people picture you wearing when they think of you.
Having a signature look is not a new concept. Pretty much every single powerful personal brand from Steve Jobs to Audrey Hepburn had or has a strong signature look, one that emphasizes their personality, credibility, and ideas.
When it comes to concepts, definition equals quality. You want a clear, razor-sharp definition of what your brand stands for. Not a wishy-washy concept that is a little bit of everything and therefore not really anything.
Having a signature look signifies a good amount of self-knowledge: you know what you like, who you are and what suits you. This confidence or a way of being authentic enhances what you are trying to express through your look and makes it all the more powerful.
Even if becoming a style icon is not your aspiration, creating a signature look is an important step on any curating journey, whether you want to refine your own personal style because you love fashion or you are just trying to build a more functional wardrobe and powerful personal brand.
Give it a try and remember that just like everything in life - your personal image is your journey. Have fun with it, find out what works for you and stick with it!
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